October 18, 2018No Comments

New work – AIM PPLE

During the summer I worked closely with my lovely friends from AIM PPLE on their rebrand. AIM PPLE is a study association for the Politics, Psychology, Law and Econmics course at the University of Amsterdam.  The branding included a logo, event calendars and some templates for their social media. If you would like to read more about the project and see the meaning behind the logo, check out this article by Manon Michelotti on the AIM PPLE website: https://www.aimpple.nl

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June 28, 2018No Comments

I just sold my bike.

It’s my final week in Amsterdam and I am currently trying to fit the past five months in one suitcase (the struggle is real). Who would have thought I would come back with so much more stuff than when I got here. Anyways – not just the content of suitcase has grown (yes, I needed those 7 design books and I do not regret buying them at all), I have also collected an endless amount of memories in this wonderful city. I am grateful for everyone I have met (big thanks to my peeps at @design_bridge Amsterdam , I had a blast!) and every single one of my friends who made my time here this special. I have learned so much as a creative but also grown as a person, again, coming to a new city and trying to make it my own. I have just found a friend to sell my bike to, which made me realise how close my leaving date actually is. It fills me both with sadness and excitement to leave Amsterdam behind.

So, what's next?
After 9 months of internships I am heading off to Austria for the summer, to finally see my family and spend some time with them. I will also be travelling during summer and focus more on some of my personal projects, which I can hopefully share soon as well. From September on I will be back in London, ready for the final year of my Bachelor in Graphic Branding & Identity, which will hopefully be as challenging as the past years.

There is a lot more to tell and talk about and I can not wait to share more of my experiences from Amsterdam on this blog. Keep an eye out for more posts, once I have taken off to summer I will be able to dedicate much more time to my writing and creating content, which I am super excited for. So, see you soon, or as the Dutch say: Tot Ziens🎈

featured image designed by: Elisa Czerwenka 


March 19, 2018No Comments

Happy Accidents

So I just had the weirdest glitch on my screen while doing visual research and stumbled upon the Extrapulp Tumblr page. I could not stop taking screenshots, they are so beautiful. what happy Accidents! Nice little reminder that the best stuff does not always happens as planned. Screen Shot 2018-03-19 at 14.53.55Screen Shot 2018-03-19 at 14.53.46Screen Shot 2018-03-19 at 14.53.21Screen Shot 2018-03-19 at 14.53.00Screen Shot 2018-03-19 at 14.50.58Screen Shot 2018-03-19 at 14.51.33Screen Shot 2018-03-19 at 14.51.57Screen Shot 2018-03-19 at 14.52.07Screen Shot 2018-03-19 at 14.52.37Screen Shot 2018-03-19 at 14.52.50Screen Shot 2018-03-19 at 14.50.55Screen Shot 2018-03-19 at 14.49.12Screen Shot 2018-03-19 at 14.45.18Screen Shot 2018-03-19 at 14.45.11



November 28, 2017No Comments

The Feeling Of Home

– Illustration by Mark Conlan

I grew up in a fairly small town called Salzburg in Austria. You might have heard about it because of its beautiful landscape, sound of music clichés or mozart balls (and other desserts, we have way too many good ones). For me however, Salzburg was never more than just this: Home.
Simply put: the place where life happens, the place where my family is, where my friends are, and where my own bed is. As a child I never questioned this.

Home was not a concept for me, it was a place and one place only.

As I reached the end of school, my life was about to change drastically. My ambitions for the future grew and so did my horizon of all the places the world has to offer. I was curious about other languages and cultures. When I was 18 I made my decision: I’m moving abroad to study in London. Without knowing anyone there, I wanted to challenge myself and build a new life in a new town. I chose London. I remember the first time I went there on my own, moving day. The moment the plane landed I felt only one thing. Excitement. To my surprise, I didn’t feel sad for leaving Salzburg, I was ready for something new. And I am glad I took this step, as hard as it was. In the past two years, London has become a new focus of my life. I have made many friends there and met amazing people. I have grown as a creative and as a person. I have learned what it means to be a foreigner and how to be an adult (work in progress).

After a year I casually began to refer to London as my “second home” when talking to friends. No big deal, I needed to give it some kind of name.
And then it happened. I was on holiday with some friends from Austria. I mentioned flying back to London after the holiday and called it “flying back home”.

My friends just looked at me and said “wait, what do you mean by ‘home’? We thought you were flying back to London?”

…“Yeah, I am”. Silence. Somehow they were confused. And so was I. I didn’t just call this fairly new city I moved to my “home”? Freudian slip?

For the first time in my life, “home” was not just that one place it always was. I had this other place that I felt comfortable in, accepted, safe and understood.

I had gained another home. And somehow that was scary.

I almost felt like it was a betrayal of the place I grew up in. To my family and friends that were still there. I felt like there couldn’t be another home, or that I would lose one home if I had another. Can I have two homes? Is that allowed? Who says what home means anyways?

I feel like most of my life my definition of home was based on the definition that was used for a very long time. “The place where one lives permanently” like it’s described in the Oxford Dictionary. This is simple, as long as you don’t leave your birthplace. Many people simply don’t have a permanent home. Often times people choose to go abroad to university or like many of us DPS students, for internships and work. Right now, I’m living in Berlin for the duration of my internship. I love this city and feel more inspired than ever. I don’t know if it’s the people I have met, the things I have learned here or the wonderful architecture and art I’m surrounded with. I feel at home.

So what do I say when someone asks me where my home is? I think my answer is still evolving. It will always be. I stopped trying to find one right answer for such a personal concept that I don’t even understand myself. But I don’t have to. Everyone has their own definition of home. For some, this might be where their parents are or it could be the feeling of laying in the arms of a loved one. It could be where they know how to use the kitchen, where they can be themselves without judgment or wherever their phone connects to the wifi automatically. I don’t mind having more than one home. I’m only 20. I think I have space in my heart for more.

Where is your home? What does home feel like to you?



September 1, 2017No Comments

Why I’m leaving uni for a year.

When I was about 7 years old, something happened that would change my outlook on the world completely. Something that planted an idea in my head that continued to grow until now.

It was just a normal Sunday, I was having breakfast with my parents and my older sister Michaela. My dad started telling stories from his twenties. Back then he was a young doctor, with no prospective of a job in Austria, because there were too many doctors. He was basically forced to leave the country to have the chance to find a job, and got offered a job in South Africa. He had to leave everything behind and ended up working 18 months in SA. He told us, how much this experience has shaped him and how important it was for him to go there. Looking back, he said, it was one of the best decisions he had ever made and the experience of being exposed to different cultures and people was crucial for his life. He then explained that he would always support us if we wanted to go abroad and get to know the world and that he can’t wait to see us explore the world.

Our jaws dropped.

Leaving home?

Mommy and daddy?

Our toys? We were shocked.

Of course our younger selves could have never imagined leaving our little town in Austria. Just the thought of leaving home was unimaginable for us at that age. Understandably.

Although we could have never believed it, now, a few years later, we both ended living abroad. My sister currently lives in Kopenhagen and I live in London. I am incredibly happy that I took the step to come here, without knowing anyone or speaking English perfectly. Our dad was right with everything he told us about living abroad. I can not express enough how grateful I am for the experiences and friends I have made here. At the same time, this experience has made me realise that there is a whole world out there and endless other places, waiting to be explored by me. Different countries, cultures and people I can meet and learn from. DPS gives me the opportunity to do exactly that. Get real experience in industry, meet new people and challenge myself. In addition DPS will help me to explore my practice more and find out what I want to do in my final year and after graduation. I have no idea yet where DPS and the next few years will take me, but I know for sure that I am beyond curious to find out.

The Diploma in Professional Studies (DPS)  is a year-long experiential learning opportunity, allowing students to undertake a variety of internships and collaborations for a whole academic year as part of a four-year degree.

More Information on: http://www.arts.ac.uk/lcc/about-lcc/school-of-design/diploma-in-professional-studies/

This year all DPS students contribute to a blog, where we share our experiences: https://medium.com/@DiplomainProfessionalStudies/this-is-a-story-about-being-brave-b0dd30cfd9fb

March 3, 2017No Comments

OCULARCENTRISM – Why we focus too much on our optical sense and how designers can respond to this.

Western Cultures tend to favor one sense above all others: Vision. This phenomenon is called ocularcentrism.Why are humans so focused on their sight? Taking a look back at human evolution helps us to find out.

Imagine a life and death situation to a human, thousands of years ago. Prey trying to kill us. How did we know we were in danger? Before all other senses could warn us, we could most probably see the animal approaching. It could be far away but we would see it. Way before we would hear it or even smell it. This could have been been the exact head start, that allowed us to survive.

Our brains are actually made for looking. About 20% of our brain mass is focused on receiving and analyzing visual input.  The so-called visual cortex in the back of our heads is responsible for processing the information. After that, it “sends” it to other areas of the brain where it is combined with other information, or helps recall something once remembered.

Another reason, why we are very focused on visual information is because it is to transmit, especially nowadays, in the digital world. Blogs, Websites, Instagram, Tumblr etc. – endless visual information is available to our eyes just a few clicks away.


Eyes that tell stories by Jorg Sundermann

However, we shouldn’t neglect our other senses too much.  Especially as designers who create experiences, we do have to consider how to deliver our content and how it can be perceived. In the past decade designers, for example in brand experience have started to create more multi-sensory experiences.

It is surprising, why it’s been emerging only in recent years, considering how powerful including different senses can be.

Smell, for example, is known as our most emotional sense. This is based on research like the studies done by Nobel Peace Prize winners Richard Axel and Linda Buck. Rather than analyzing the information we get from a smell, we immediately get a feeling or emotion. Humans can remember over 10 000 different scents and connect them to memories.

Stimulating our auditorial sense can also have strong effects which are especially made use of in retail. Music can help affect our moods and can increase/reduce our heart rate and even being able to increase physiological arousal. One study, for example, shows that slow music makes us stay longer in restaurants than if they play fast-paced music. Another study revealed that people buy more German wine than French wine in wine stores if German music is playing in the background.

Knowing the power of multi-sensory experiences can help us create more successful experiences, environment, and spaces – for ourselves, customers or audience. We should keep seeking more research about how our senses experience the world and how that can change how we shape and create our world.