D&AD New Blood 2019 The Times/ Sunday Times Brief – The Times of?
This is a project I have created in collaboration with Alex Robertson and Lauryn Raymond as a response for the D&AD New Blood 2019 The Times/Sunday Times Brief. The challenge was to create a campaign to make 30+ year olds pay for a digital subscription of the Times/Sunday Times. Our solution is a campaign, which presents the already existing archive, of the newspaper, in a new light. The Times/Sunday Times has articles of over 250 years of history in their archive. This is content worth paying for.